Brad's Deals
Brad’s Deals Boosts Subscriber Activation & Scales Acquisition with Retention.com
Brad’s Deals is a consumer advocacy platform dedicated to helping shoppers find the best deals across the internet. Rather than selling products directly, the brand curates and surfaces top offers, connecting its audience to trusted retail partners.
At its core, Brad’s Deals is powered by real people, experts who scour the web daily to deliver high-quality savings opportunities to their audience. Their business model relies on driving engaged subscribers who click through to partner retailers and ultimately convert into purchases.
Brad’s Deals was focused on scaling its acquisition engine, specifically increasing the number of Activated Subscribers (users who actively engage and click through to partner offers).
However, they faced two key challenges:
- Finding cost-effective ways to scale subscriber volume without sacrificing quality
- Diversifying acquisition channels to reduce reliance on any single partner
While they had prior success with high-volume lead sources, maintaining efficiency and engagement at scale remained a critical concern.
Brad’s Deals partnered with Retention.com to test new acquisition channels through Audience Expansion and Grow.
Their approach was straightforward but effective:
- Integrated new leads into existing welcome flows
- Leveraged deal personalization to drive early engagement
- Treated Retention.com leads similarly to other acquisition sources, ensuring consistency in onboarding
Initially cautious about lead quality, given the nature of high-volume sources, the team closely monitored performance.
Within the first month, results demonstrated strong engagement and efficiency, validating the channel.
We’ve found Audience Expansion to be a great option for bringing in a large volume of leads efficiently. Even though these users aren’t familiar with our brand initially, we’ve been able to convert enough into engaged subscribers and customers to make it a strong ROI-positive channel for us.
Retention.com quickly became a reliable, scalable acquisition partner for Brad’s Deals.
- Drove ~700K–800K new contacts into their email list
- Generated ~20K–30K activated subscribers from those leads
- Achieved profitability within the first year for early cohorts, with newer cohorts projected to return within 1–2 years
Today, Brad’s Deals continues to scale this channel while optimizing for:
- Cost per activated subscriber
- Deliverability
- Monthly lead volume efficiency
As a result, Audience Expansion has become a core part of their acquisition mix, helping them grow sustainably while maintaining strong ROI.
