Find In-Market Accounts
Identify companies actively researching products and services relevant to your business.
Prioritize outreach based on actual buying behavior instead of static account lists.
B2B Intent Signals Data
Identify who's doing research before they enter your pipeline.
Retention.com Intent Signals help sales, marketing, and data teams uncover in-market accounts based on real-world research activity across the web. Use intent data to prioritize outreach, build audiences, identify buying committees, and engage prospects earlier in their buying journey.
Available today as a licensed flat-file dataset.
Overview
What Are Intent Signals?
Intent signals are behavioral indicators that show when companies and professionals are actively researching a topic, product category, technology, or business solution.
These signals help identify accounts that may be entering a buying cycle before they fill out a form, request a demo, or contact your team.
Rather than relying solely on firmographics or historical engagement, intent data helps you understand who is actively in market right now.
Dataset
What You Receive
Our Intent Signals dataset provides large-scale visibility into buyer research activity across thousands of business topics and categories.
Common attributes include:
- • Company identifier
- • Company name
- • Domain
- • Intent topic
- • Intent category
- • Signal strength
- • Activity date
- • Research trends over time
- • Additional identity and enrichment fields
Available fields may vary by delivery package.
Use Cases
Common Use Cases
Power Account-Based Marketing
Build audiences around companies demonstrating active interest in specific topics and solutions.
Align marketing and sales efforts around accounts showing the strongest intent signals.
Improve Lead Scoring
Combine intent data with first-party engagement, CRM data, and firmographic attributes to improve qualification and prioritization.
Build Better Data Products
Use intent signals as a foundation for customer-facing intelligence products, account scoring systems, audience creation tools, and predictive models.
Support AI and Revenue Operations
Feed buying signals directly into AI agents, outbound workflows, territory planning, and revenue intelligence systems.
Audience
Who It's For
Sales Teams
Focus outreach on accounts actively researching relevant solutions and technologies.
Marketing Teams
Create more targeted audiences, improve campaign performance, and prioritize high-intent accounts.
Revenue Operations Teams
Enhance account scoring, territory planning, and go-to-market prioritization.
Data & Analytics Teams
Incorporate intent signals into predictive models, propensity scoring, and customer intelligence workflows.
Platforms & Data Providers
Embed intent data directly into your products and workflows.
Common customers include:
- • Sales intelligence platforms
- • Marketing technology providers
- • Customer data platforms (CDPs)
- • Revenue intelligence platforms
- • Data enrichment providers
- • Adtech platforms
- • AI-powered GTM applications
Delivery
Delivered as a Flat File
Our Intent Signals data is currently available as a licensed flat-file dataset for customers who want to integrate buyer research activity directly into their internal systems and products.
Ideal for:
- • Data warehouses
- • Customer data platforms
- • Internal analytics environments
- • AI and machine learning workflows
- • Commercial data products
Differentiation
Why Retention.com Intent Signals?
Most intent providers tell you who might be interested.
Retention.com helps you connect intent signals with identity, contact data, and business profiles.
By combining intent data with our broader identity graph, customers can move from anonymous market activity to actionable sales and marketing intelligence.
Get started
Get Started
Learn how Retention.com Intent Signals can help your team identify in-market buyers earlier and build more effective go-to-market programs.