"Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset."
Felipe AraujoChief Digital Officer, CARIUMA
About The Brand
CARIUMA is a sneaker brand that believes in making good-looking, crazy-comfy & consciously-made sneakers.
CARIUMA launched its 100% sustainable, direct-to-consumer shoe brand in 2018. The company has experienced hypergrowth since inception, and in August 2019 landed $13mm in seed funding.
Bring on the Challenge
Uncovering a new, high ROI revenue channel, while building a large, addressable, and owned 1st party data asset.
- Unlocking a new, unique, high ROI revenue channel
- Rapidly building a large, owned, first-party data asset
Retention.com to the Rescue
CARIUMA enabled Retention.com's 1-click Klaviyo integration, set up browse, product, and cart abandonment flows, and used the data for targeted custom audiences.
The Retention.com Reclaim data was used to power CARIUMA's paid search marketing audiences in both Facebook and Google.
The Results
13.1x ROI, and rapidly growing 1st party data asset.
12 months into the partnership, Retention.com Reclaim has delivered a 13.1x ROI, and rapidly increased the rate at which CARIUMA has been growing its 1st-party database.