"Retention.com is a reliable and automated way to grow 1st party audience for publishers. This audience is ours, we OWN it and is not subject to the whims of a large tech giant, I would call this a publisher's dream."
Jay GravesCOO, Blueprint Inc.
About The Brand
StyleBlueprint is a Women's Digital Lifestyle Magazine based in Nashville, Tennessee. This women-owned and led company, founded by Liza Graves, is one of the Southern United State's fastest-growing digital lifestyle brands, anchored by its daily articles, curated local guides, and travel coverage. They have 3.5M unique readers per year.
Bring on the Challenge
Before partnering with Retention.com, StyleBlueprint was facing significant challenges in growing their email database.
They relied heavily on a single employee who dedicated 75% of her time to find ways to grow their email lists including executing giveaways, promotions, and other audience growth strategies. Despite these efforts, scaling their email list became an uphill battle.
Retention.com to the Rescue
StyleBlueprint activated Retention.com's Grow product for their email series and Meta persistent audiences for their custom audiences on Facebook.
Retention.com's implementation team made sure that they had a careful onboarding process, engaging only with those most likely to appreciate their high-frequency communication.
The Results
StyleBlueprint added between 100-200 active emails per day to their database.
- They acquired 760k+ in new contacts from the Grow product, maintaining a 40-50% open rate and 2.5-5% click-through rate
- They also grew their Meta Audiences by 2M+ from start to date
- This freed up 75% of an employee's time on acquisition and list growth campaigns — a significant win for the team