Corkcicle
Corkcicle boosts GROW ROI by 154% and adds $8.5K in new revenue with GROW IQ
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Meet Corkcicle, the drinkware and cooler brand designing elevated sips for everyday moments.
Known for their modern, innovative designs, Corkcicle helps people enjoy life’s best moments in style, whether it’s coffee on the commute or cocktails by the pool. As they continue to grow, their mission stays simple: elevate the moments that matter.
Corkcicle had already been acquiring unknown site visitors through another partner, but volume was limited, and they wanted more. The team needed a better way to scale list growth without compromising deliverability or lead quality. Their team also wanted to engage with their customers through triggered and campaign emails.
After seeing strong results from earlier tests using Retention.com’s Grow and Reclaim products, Corkcicle expanded their strategy with Grow IQ - Retention.com’s high-intent lead model.
These leads, identified by signals like multiple product views, add-to-cart actions, or checkout abandonment, were funneled into tailored, high-converting abandonment flows before being folded into regular email campaigns.
This approach allowed Corkcicle to:
- Scale lead volume
- Improve flow conversion rates
- Maintain deliverability and lead quality
All while working closely with Retention.com’s team to monitor performance and optimize for growth.
We have been very happy with the growth we have seen with Grow IQ in only a short month, we have seen our list grow to what we normally see in Q4.
In just one month of testing, Grow IQ proved its impact across every core metric:
- $8,550 in net-new revenue from Grow IQ alone
- 80% increase in Grow revenue (month over month)
- 2.8x ROI from Grow IQ, up from 1.1x (a 154% increase!)
- Combined Grow + Reclaim ROI jumped from 4x to 5.7x
- No impact on deliverability, with AOV on par with their engaged list
“We’ve been really happy with the growth we’ve seen from Grow IQ. In just a month, our list grew like it normally does during Q4,” said Amanda Nelson, VP of Ecommerce. “Setup was simple, the data was clear, and we’ve only seen upside.”
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