DermStreet
DermStreet Drives 23x ROI and 40% Lift in Abandonment Revenue With Retention.com
DermStreet is a skincare company committed to helping people achieve confidence through healthy, radiant skin. By combining science-backed formulas with accessible routines, DermStreet empowers consumers to feel their best every day, no filters required.
DermStreet wanted to maximize the impact of their growing traffic and email strategy. Despite strong performance with Klaviyo, their team knew there were missed opportunities: unknown site visitors going unconverted and gaps in abandonment event capture.
Their goal was simple: expand their deliverable email list, recover more abandonment revenue, and increase overall marketing ROI, all without overcomplicating their stack.
After hearing about Retention.com, DermStreet decided to test the Grow and Reclaim tools to see how they performed against Customers.ai.
Their setup included:
- Seamless activation of Reclaim flows (Browse, Cart, Checkout) using existing creative and messaging
- Adding Grow leads to campaigns and nurturing them into other flows based on behavior
- Running a 30-day head-to-head test comparing Retention.com’s incremental lead capture and revenue lift to Customers.ai
Retention.com stood out with its clean implementation, robust support, and incremental-only identification method, ensuring reporting accuracy and true performance visibility.
Working with Retention.com has been a standout experience. Their team consistently showed up with thoughtful guidance, quick responses, and a clear commitment to driving results. We saw meaningful performance gains from our abandonment revenue to our list growth. With a 23x ROI, it's an easy win!
DermStreet saw immediate impact and rapid ROI:
- Reclaim delivered a 6.5x return, while Grow leads achieved an 8.3x ROI in the first month.
- Within the first 30 days of testing, Reclaim drove $9.4K in abandonment flow revenue, outperforming Customers.ai’s $872.
- Over time, Retention.com delivered a 23x lifetime ROI, generating $257K+ in total revenue from a $11K total investment.
Engagement was equally strong, Retention Grow leads achieved 70% open rates, outperforming DermStreet’s regular list.
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