Unbound Merino is a premium travel apparel brand built around the performance and versatility of Merino wool. With a focus on minimalist packing and timeless style, Unbound Merino helps customers travel lighter and smarter, offering clothing that stays fresh longer, packs smaller, and looks great in any setting.
Like many high-intent DTC brands, Unbound Merino recognized that a significant portion of their site traffic was browsing anonymously. While these shoppers were clearly engaged, the brand had no way to follow up or personalize the experience, resulting in missed revenue and under-utilized demand.
The team knew that without a better way to identify and re-engage these visitors, they were leaving meaningful growth on the table.
Unbound Merino discovered Retention.com through a trusted partner recommendation and later met the team in person at an industry event. The simplicity of the integration and the ability to plug directly into existing flows made the decision easy.
The brand quickly implemented Retention.com’s Reclaim solution to identify known users browsing anonymously and reconnect with them at the right moment, without disrupting their current lifecycle strategy.
Rather than rebuilding their retention program from scratch, Unbound Merino used Reclaim to enhance what was already working:
- Identified known shoppers browsing anonymously
- Re-engaged high-intent visitors through existing abandonment flows
- Delivered personalized product content aligned with browsing behavior
- Maintained a seamless, non-intrusive customer experience
This allowed the team to increase relevance and value without adding operational complexity.
“Retention.com delivered an immediate, measurable impact. The 54x ROI speaks for itself — it’s one of the most effective and easy-to-implement tools that made this partnership a no brainer.” — Dima Zelikman, CMO & Co-Founder, Unbound Merino
Reclaim delivered an instant lift in abandonment revenue, quickly proving its value.
- Achieved a 54x lifetime ROI
- Generated over $1M in incremental revenue
- Drove a 37% revenue lift within the first three months
- Continued momentum with a 42% lift to native flows in 2025
What began as a test quickly became an essential pillar of Unbound Merino’s retention strategy.
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